Larry Chiang edits the BusinessWeek channel “What They Don’t Teach at Business School”. After a Harvard Business School keynote, Harbus wrote: “What They Don’t Teach You at Stanford Business School“. If you read his scandalously awesome “What They STILL Don’t Teach You at Stanford About Getting Revenge” and, “What They STILL Don’t Teach at GSB About Public Speaking” you will like his latest post about “Using Twitter to Save Money- The Broke Diaries”.
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By Larry Chiang
Chirp is the conference about Twitter. Just like anything else tech and communication… there is a way to hack it up. When I say hacking, I mean a better way to do stuff.
-1- 650.
I have this theory that as a conference producer there are about 650 things that need to get done and planned. Awesome conferences do about 450 or 500. Most conferences do about 300 things. There is opportunity doing 10-30 of the 650 things to augment and improve the conference experience.
-2- Venue Location(s) is/are Important.
I pre-scoped the location and combed through the venue and scheduling. The location is like a roadmap of where and how conference attendees ebb and flow.
-3- People Want Pictures
So here they are.
Biz Stone welcomes you to Twitter Chirp
Twitter broke it wide open at SXSW
Biz Stone reveals registered Twitter user numbers- 107,779,710
Evan Williams Launched Twitter Conference
Evan Williams showing partners using Twitter as a platform
Twitter’s Positive Impact
-4- Host an After Party.
Hosting is the easiest and best way to get traction of your idea. Liquor is one option, but I like food because I’d rather eat.
At Chirp, I am making marianated BBQ hot dogs.
http://plancast.com/a/2a7i
-5- Shoot Simple Video
Bam! Here are three awesome videos
-6- Lead Gen!
If you get a business card, make sure you record and keep it. Your value of attending is knowledge second and contacts first.
-7- Dress for Impression
At the tech portion of the conference, I wanted to dress like a biz dev guy…
…at the biz dev portion, I wanted to dress like a tech dev dude. My goal is to bridge the hinterlands of burgeoning tech with a dash of sales and revenue. I want tech dudes to see me as sales-ie and sales / VC dudes to think I’m techie
-8- Promote Someone Else Before You Promote You
It is weak sauce to promote just yourself.
It is genius to promote something else because it shows you’re an expert in the field and confident enough in your own venture. Plus, people sit for the self-promotion when they pull it out of you versus you pushing it at them.
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If you liked this, you may also check: Larry’s mentor Mark McCormack wrote this in 1983. He started IMG which represents athletes. |
I wrote this in 30 minutes. If I missed something, email me… larry @larrychiang dot com and include your cell in the subject line.
DISCLOSURE: I kick a lot of butt. Text or call me during office hours 11:11am or 11:11pm PST +/-11 minutes on my cell: 650-283-8008.
Larry Chiang is the founder of Duck9 , which educates college students on how to establish and maintain a FICO score over 750. He is a frequent contributor to BusinessWeek. His earlier posts on GigaOm include: How to Work The Room ; 8 Tips On How to Get Mentored ; and 9 VCs You’re Gonna Want To Avoid . You can read more equally funny, but non-founder-focused-lessons on Larry’s Amazon blog .
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