April 21st, 2010

Times Session
7:30-8:30 Registration OPENSBreakfast / Networking: Birds of a Feather
8:30-9:00 Welcome Session:
9:00-10:15 10:15-11:30 Social Media Lead Generation:

Social media new sales strategies. All the basics for generating new business via Twitter/FriendFeed/MySpace/Facebook/LinkedIn/Digg.This session will be chock full of case studiesThere will be a bull shitake gong that will be struck by the moderator should BS be uttered in any way, shape or form.

Get Blogger Love:

This panel is 50-50 bloggers and the big brands that woo themPlus a few examples of how bloggers get influenced (unduly and underhandedly)

Lightning Round:
10 Speakers that get five minutes a piece.Think you have a topic people will find interesting? Email usThis will be done in an unconference format

Sponsored by

11:30-1:00 Lunch Keynote: Brian Solis: “Taking the ME out of Social Media and Adding the WE in the Social Web”Sponsored by
1:15-2:15 2:15-3:00 Using Photos to Activate Brand:

User generated content is mostly pictures — how do we integrate into these pictures feeds to leverage the conversationAttendees will get hands-on instruction and interactive Q&A about advanced techniques, plus best practices in promotion and distribution

Gimmick Marketing:

Social Media has a storied history of gimmicks to get programs off the ground. Here will explore and brainstorm gimmicks you can take home to your cubicle.

Fan Page Building:

Do we build from scratch or do you leverage a tool. There are service providers out there that get fans to subscribe on Facebook or follow us on Titter (not a mispelling of Twitter)

Ten Hacks to Social Web Marketing:
Best ten ‘hacks’ or secrets as of April 21.
Presented by two tech savvy marketing bloggers who watch this space as if their careers depended upon being right.
Lightning Round:8 Speakers that get four minutes a piece (+ 2 min Q&A)Think you have a topic people will find interesting? Email usThis will be done in an unconference formatSponsored by
3:30-4:00 BREAKSponsored by
UCMS (United College Marketing Services Inc)
4:00-5:00 5:15-6:15 Cautionary Tales:

For the beginning or newbie, we will debunk myths and go over what will not work. Learn and leveage OPM (other people’s mistakes.

Traditional Media vs Social Medai:

Want to make break from your traditional media buys but don’t know how to sprinkle in social?! Well here is what three ad agency execs recommend.

Getting $ Allocated:

Yes, you can get fired buying social media but are we damned if we don’t and damned if we do? Here is how to get money (and resources) allocated.

How do I manage my intern managing my social media campaign

Lets all admit we have an intern managing our brands social media effort… Here is how we make them drink from the firehose where if they drown or die, we have plausible deniability.

6:15-8:30 Welcome reception by Wolfgang PuckSponsored by
Windows Live Spaces

April 22nd, 2010

Times Session
7:00-7:45 Free Morning Yoga session:

BEGINNERS WELCOME. Work attire is the norm.

7:30-8:30 Breakfast / Networking / Registration
8:30-9:00 Keynote: Jeremiah Owyang “Key Components of Successful Social Media Campaign”
9:00-10:00 Opening Discussion: What do we want to cut and paste from Day #1? What nuggets of knowledge were highlights from Day #1?Sponsored by
Windows Live Spaces
10:00-11:30 11:30-12:30 Real Brand Conversations:

How does our brand get socially web integrated.Produced by Virgin America and Domino’s

Silver Bullets in Social Media Marketing:

Bull shitake aside, silver bullets exist and this session will interrogate those who know but won’t reveal. Torture, coersion and phone phreaking (crank calling and pretexting may be used).

Mobile Marketing:

A sherpa or two will be invited to lead this session. Mobile and social are both so far out there that we better learn what is going on so we don’t get blind-sided when this storm hits

Room of Your Own
1. Premiums and Second Stage Premiums: premiums drive user behavior and second stage premiums retain and activate.
2. Mentor Marketing: Value added messaging comes in the form or mentorship or information. Here’s how to incorporate into the oh-so-hip consultative sales model that is so in vogue.
12:30-1:30 Lunch Keynote: Larry Chiang, “What They Don’t Teach You in Business School”Sponsored by
General Motors
1:30-3:00 Tales from the Front:

Cowboys, Chinese and Russians know… it is dangerous to be on the frontlines. We all want to launch strategic nukes, but we better know what is on the front line in case your CEOs strategic nuke is one big dud.

Measurement and Metrics:

Landing page optimization is something that the back-office geek would track. Holy crap, now we all have to be accountable. Here is what us fluffy fluff marketing types need to know about measurement and tracking.We might even get tools to seem competent during C-level pow-wows.

Dovetailing Existing Brand Momentum:

Starting from scratch is hard but the good news is that you have a brand that has been around 120 years. Here are how three age-old brands springboarded from existing brand equity into social media campaigns. This session is led by a consultant who ‘knows’ but has never ‘done’

Room of Your Own
1. Super Geek: Meet up to talk about apps, chat up APIs and debate widgets. Extra credit if you talk with a LISP to make Paul Graham of Y-combinator happy
2. Social CRM Best Practices: Discuss SalesForce CRM’s newest and best, Clara Shih’s book, The Facebook Era and table topic the .
3:00-3:30 BREAK
3:30-5:00 Jump Starting Your Twitter Following with Email Pre-population:

Did you know that most of those email addresses you collected are attached to an existing social network?! Lets all go old-school and rely on that house list to launch that social media campaign.

Shopping for a Social Media Expert:

Social media experts were rampant at SXSW in Austin TX. Here is how to buy an expert without getting burned.

No Need. No Trust. No Support. No Value. No Advocacy:

There is a circle that either builds on itself or is a black hole of marketing money. Here is the five prong, social media attack where a 10 years of problems are obliterated in ONE 90 minutes session

Room of Your Own
1. Tag Team Social Media Sales and Marketing: Pepper and pass lead generation, meet you match: the tag team social media sales plan. Its the same shitake but with slightly different verbiage and more varied than the used underwear in the salvation army drop box.
2. Social Media Lies and Statistics: Get an idea how stats are used to measure real results and how they’re used to generate false perceptions. Forecast through all the fudge-factors and get to the bottom of how social media stats stack against us.
5:00-5:15 BREAK
5:15-6:30 Closing Keynote – Creating Your Platform: Chris Nolan leads a discussion with four powerhouse women: Hurricane Katrina Direct Relief founder and professional blogger Grace Davis, Huffington Post founder and author Arianna Huffington, WashingtonPost.com/Newsweek Interactive CEO and Publisher Caroline Little and SixApart founder and President Mena Trott. These women have used the web to create and control their agenda…and give a voice to others. Whether your agenda is transforming your life, your business or the world, this closing session should send you back to your lives (or on to the cocktail party) inspired, energized and ready to make things happen!Sponsored by
6:30-9:00 Cocktail Party, CoHosted by Chicago DMA, TwtVite, and TweetPhoto . #sROIs #tweetUp
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